KB Financial Group and the Korean financial industry are both at a historic turning point.

  This in part, is because the recent financial crisis has focused the world’s attention on the ability of the global financial system to continue to grow. Accordingly, expectations are high for financial institutions in Korea to continue their stable growth, thereby contributing to national economic development on a sustainable basis and fulfilling their roles as responsible corporate citizens.

  Such expectations have translated into a mission for KB Financial Group to solidify its position as Korea’s premier financial group and become a global financial brand.

  To accomplish this mission, we will focus on meeting the ever-changing customer needs pursuing back-to-basics management. In particular, we will continue our four core management strategies: maximizing management efficiencies, building a sustainable growth base through business diversification, identifying new income sources and growth engines, and reinforcing the Group’s global competitiveness. With these management strategies, we will do our utmost to renew the Group as a sound and solid financial institution that inspires trust and confidence.

  KB Financial Group currently serves over 400,000 corporate clients and 26 million retail customers through a network of around 1,200 branches at home and abroad. Serving such a large clientele with genuine sincerity and first-rate professionalism has brought us a nationwide brand recognition and an unprecedented honor as Korea’s best financial institution in customer satisfaction for the five consecutive years. In return for such recognition and honor, we will double our effort to become Korea’s best, largest, and most customer-preferred financial institution.

  I would like to ask for your steadfast support and encouragement. On behalf of everyone at KB Financial Group, I wish you and your loved ones good health and prosperity. Thank you.